Mayura is a new entrant to the yoga world in Jersey. They needed a brand and identity that was unique, memorable and different to the current market. Mayura means "Peacock" in Sanskrit.
The primary mark is contained and proportioned to the Golden Ratio. The lines inside are a close up of the centre of an ‘M’ letter. The angle of the lines determined by the same angle of the ‘M’ in the typographic component of the logo. The lines of the ‘M’ are fanned out in a repeated pattern, a small nod to peacock feathers.
